Global news challenge, the: market strategies of international broadcasting organizations in developing countries
Auteur :
Geniets, Anne
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138689435
Date de publication :
27 avr. 2016
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.