Collaborative ethnography in business environments
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138691599
Date de publication :
18 oct. 2016
Dimensions :
23,4 x 15,6 cm
Poids :
260 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world.