Marketing in the 21st century: concepts, challenges and imperatives
Auteur :
Kyambalesa, Henry
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138707726
Date de publication :
15 nov. 2017
Dimensions :
21,9 x 14,8 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges.