International business
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138708563
Date de publication :
23 janv. 2019
Dimensions :
25,4 x 17,8 cm
Poids :
768 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book was published in 2003. Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between local markets' responsiveness and global efficiency.