Food, wine and china: a tourism perspective
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138732254
Date de publication :
23 mai 2018
Dimensions :
23,4 x 15,6 cm
Poids :
598 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.