Metaphor and persuasion in strategic communication: sustainable perspectives
Auteur :
Ferrari, Federica
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138732414
Date de publication :
19 oct. 2018
Dimensions :
22,9 x 15,2 cm
Poids :
462 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.