Demographic targeting: the essential role of population groups in retail marketing
Auteur :
Pooler, James A.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138739314
Date de publication :
29 oct. 2019
Dimensions :
21,9 x 15,3 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper.