Context and cognition in consumer psychology: how perception and emotion guide action
Auteur :
Foxall, Gordon
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138778207
Date de publication :
17 oct. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This work pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.