Marketing and marketing assessment (rle marketing)
Auteur :
Sewell, J. L.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138788466
Date de publication :
22 août 2014
Dimensions :
23,4 x 15,6 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.