Planning the corporate reputation (rle marketing)
Auteur :
Markham, Vic
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138790834
Date de publication :
22 août 2014
Dimensions :
23,4 x 15,6 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.