Industrial marketing research (rle marketing): management and technique
Auteur :
Stacey, Nicholas / Wilson, Aubrey
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138791633
Date de publication :
22 août 2014
Dimensions :
23,4 x 15,6 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.