Competitive marketing (rle marketing): a strategic approach
Auteur :
O'Shaughnessy, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138792876
Date de publication :
22 août 2014
Dimensions :
24,6 x 18,9 cm
Poids :
1519 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.