Managing marketing information (rle marketing)
Auteur :
Piercy, Nigel / Evans, Martin
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138793149
Date de publication :
22 août 2014
Dimensions :
23,4 x 15,6 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.