Adding value (rle marketing): brands and marketing in food and drink
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138793668
Date de publication :
22 août 2014
Dimensions :
23,4 x 15,6 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.