Global branding and country of origin: creativity and passion
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138801615
Date de publication :
8 oct. 2014
Dimensions :
24,6 x 17,4 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.