Decoding branding: a complete guide to building and revamping brands in the age of disruption
Auteur :
Yuen, Royce
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138802674
Date de publication :
1 juin 2021
Dimensions :
23,4 x 15,6 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.