Landscape and branding: the promotion and production of place
Auteur :
Porter, Nicole
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138843547
Date de publication :
12 oct. 2015
Dimensions :
23,4 x 15,6 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms.