Decision-making for new product development in small businesses
Auteur :
Haropoulou, Mary / Smallman, Clive
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138855052
Date de publication :
4 déc. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.