Research in media promotion
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138861268
Date de publication :
7 mai 2015
Dimensions :
22,9 x 15,2 cm
Poids :
521 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.