Persuasive imagery: a consumer response perspective
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138861305
Date de publication :
7 mai 2015
Dimensions :
22,9 x 15,2 cm
Poids :
635 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.