Handbook of persuasive tactics, a: a practical language guide
Auteur :
Mulholland, Joan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138868274
Date de publication :
27 avr. 2015
Dimensions :
23,4 x 15,6 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.