Applying social cognition to consumer-focused strategy
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138875951
Date de publication :
7 mai 2015
Dimensions :
22,9 x 15,2 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.