Attention, attitude, and affect in response to advertising
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138876156
Date de publication :
23 avr. 2015
Dimensions :
22,9 x 15,2 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.