Social marketing: theoretical and practical perspectives
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138876620
Date de publication :
7 mai 2015
Dimensions :
22,9 x 15,2 cm
Poids :
635 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.