New consumer psychology, the: scanning buying behavior with mri of the mind
Auteur :
Whang, Sang Min (Leo)
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138898929
Date de publication :
3 nov. 2015
Dimensions :
23,4 x 15,6 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires.