Value co-creation in sport management
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138915053
Date de publication :
9 juil. 2015
Dimensions :
24,6 x 17,4 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The aim of this book is to spark the debate over value co-creation in the context of sport management, to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors. The book was published as a special issue of European Sport Management Quarterly.