Sport, media and mega-events
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138930391
Date de publication :
21 mars 2017
Dimensions :
23,4 x 15,6 cm
Poids :
446 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence.