Golf business and management: a global introduction
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138957169
Date de publication :
20 juil. 2017
Dimensions :
24,6 x 17,4 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book to introduce the fundamentals of golf business and management, covering key topics such as governance, participation, media, club management, sponsorship and retail, at elite and non-elite levels. With a section exploring the development of golf on every continent, this is vital reading for any golf-related degree course.