Predicting and changing behavior: the reasoned action approach
Auteur :
Fishbein, Martin / Ajzen, Icek
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138995215
Date de publication :
24 nov. 2015
Dimensions :
22,9 x 15,2 x 2,5 cm
Poids :
725 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.