Marketing strategy: a decision-focused approach
Auteur :
Walker, Orville / Mullins, John
Éditeur :
McGraw-Hill Education
ISBN :
9781259010903
Date de publication :
16 mai 2013
Dimensions :
25,6 x 20,3 x 1,4 cm
Poids :
693 g
Langue :
Anglais
Pays d'origine :
USA
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.