Essentials of marketing (int'l ed)
Auteur :
Perreault Jr., William D. / Cannon, Joseph P. / McCarthy, E. Jerome
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9781259251634
Date de publication :
16 avr. 2014
Dimensions :
27,2 x 21,8 x 2,5 cm
Poids :
1352 g
Langue :
Anglais
Pays d'origine :
USA
A book about marketing and marketing strategy planning that teaches students analytical abilities and how-to-do-it skills that prepare them for success.