Essentials of health care marketing
Auteur :
Berkowitz, Eric N.
Éditeur :
Jones and Bartlett Publishers, Inc
ISBN :
9781284200157
Date de publication :
5 avr. 2021
Poids :
992 g
Langue :
Anglais
Pays d'origine :
USA
Digital innovations and ethical debates drive transformative approaches in health care marketing, merging real-world case studies with trends such as AI, IoT, and social media. The content examines technology's impact on the patient journey, market research, and evolving value-based payment models.