Marketing for hospitality and tourism
Auteur :
Kotler, Philip
Éditeur :
Kotler, PhilipBowen, John T.,Makens, James C.,
ISBN :
9781292020037
Date de publication :
17 juil. 2013
Dimensions :
27,6 x 21,6 x 2,3 cm
Poids :
1500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.