Basic marketing research: pearson new international edition
Auteur :
Malhotra, Naresh
Éditeur :
Pearson Education Limited
ISBN :
9781292020488
Date de publication :
8 août 2013
Dimensions :
28,0 x 21,6 x 2,6 cm
Poids :
1340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.