Strategic marketing for non-profit organisations: pearson new international edition
Auteur :
Andreasen, Alan / Kotler, Philip
Éditeur :
Pearson Education Limited
ISBN :
9781292042749
Date de publication :
8 nov. 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1027 g
Format :
book
Langue :
Anglais
Pays d'origine :
Belgique
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.