Principles of marketing
Auteur :
Kotler, Philip / Armstrong, Gary / Harris, Lloyd / He, Hongwei
Éditeur :
Pearson Education Limited
ISBN :
9781292269566
Date de publication :
21 nov. 2019
Dimensions :
27,4 x 20,8 x 2,5 cm
Poids :
1500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.