Essentials of marketing
Auteur :
Martin, Jane / Blythe, Jim
Éditeur :
Pearson Education Limited
ISBN :
9781292429533
Date de publication :
3 mars 2023
Dimensions :
26,2 x 19,6 x 1,5 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A thorough insight into the core marketing concepts using real-life examples.   Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues. Â