Principles of marketing, global edition
Auteur :
Kotler, Philip / Armstrong, Gary / Balasubramanian, Sridhar
Éditeur :
Pearson Education Limited
ISBN :
9781292449364
Date de publication :
26 avr. 2023
Dimensions :
23,0 x 21,5 x 3,0 cm
Poids :
1627 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.