Platform business navigator, the
Auteur :
Wortmann, Felix / Jung, Sven / Gassmann, Oliver
Éditeur :
Pearson Education Limited
ISBN :
9781292466187
Date de publication :
28 déc. 2023
Dimensions :
23,2 x 15,4 x 1,4 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
8 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.