Marketing strategy and competitive positioning
Auteur :
Hooley, Graham / Piercy, Nigel / Nicoulaud, Brigitte / Rudd, John / Lee, Nick
Éditeur :
Pearson Education Limited
ISBN :
9781292725017
Date de publication :
15 mai 2024
Dimensions :
26,0 x 19,0 x 2,3 cm
Poids :
1360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.