Digital business and e-commerce
Auteur :
Chaffey, Dave / Hemphill, Tanya / Edmundson-Bird, David
Éditeur :
Pearson Education Limited
ISBN :
9781292725833
Date de publication :
6 mai 2024
Dimensions :
26,5 x 19,5 x 2,5 cm
Poids :
1204 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.