Marketing management
Auteur :
Kotler, Philip / Keller, Kevin / Brady, Mairead / Goodman, Malcolm / Hansen, Torben
Éditeur :
Pearson Education Limited
ISBN :
9781292727035
Date de publication :
12 juin 2024
Dimensions :
27,5 x 21,0 x 2,5 cm
Poids :
1669 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.