Digital marketing
Auteur :
Chaffey, Dave / Ellis-Chadwick, Fiona / Abed-Rabbo, Majd
Éditeur :
Pearson Education Limited
ISBN :
9781292738086
Date de publication :
14 mai 2025
Dimensions :
26,5 x 19,6 x 2,0 cm
Poids :
1059 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.