Apex competitor: mastering strategy in a complex ecosystem
Auteur :
Lanzino, Andrew
Éditeur :
Pearson Education Limited
ISBN :
9781292763194
Date de publication :
22 août 2026
Langue :
Anglais
Pays d'origine :
Grande Bretagne
99% of businesses will never operate in a Blue Ocean. So why do 90% of strategy books pretend they can? Red Ocean markets are ï¬erce, but survival is possible with the right strategy. This book equips leaders with the frameworks, case studies, and mindset needed to dominate competitive environments.Â