Strategic management
Auteur :
Ansoff, H. Igor
Éditeur :
Palgrave Macmillan
ISBN :
9781349029730
Date de publication :
1 janv. 1979
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is the founding work on Strategic Management, a concept that lies at the core of modern business. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.