Phenomenon of political marketing, the
Auteur :
O'Shaughnessy, Nicholas Jackson
Éditeur :
Palgrave Macmillan
ISBN :
9781349103546
Date de publication :
1 janv. 1990
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.