Strategic public relations
Éditeur :
Palgrave Macmillan
ISBN :
9781349134830
Date de publication :
1 janv. 1995
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business.