Building brands directly: creating business value from customer relationships
Auteur :
Pearson, Stewart
Éditeur :
Palgrave Macmillan
ISBN :
9781349137732
Date de publication :
1 janv. 1996
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.