How to manage your global reputation: a guide to the dynamics of international public relations
Auteur :
Morley, Michael
Éditeur :
Palgrave Macmillan
ISBN :
9781349140725
Date de publication :
1 janv. 1998
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.