Marketing in evolution: essays in honour of michael j. baker
Auteur :
Hoodd, Neil
Éditeur :
Palgrave Macmillan
ISBN :
9781349140916
Date de publication :
3 juil. 1996
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.